ABSTRACT 

Digital transformation plays an increasing important role in the digital era. The successful digital transformation will help firms to form and develop new business models that brings outstanding benefits both to firms, stakeholders, customers, environment and society. Aware of the importance of digital transformation, many firms have actively performed digitization and digital tranformation, created competitive advantages and achieved key organizational outcomes. However, most firms do not have a full understanding of the nature, process and strategic directions to promote digital transformation associated with their business operations. To fill this cognitive gap, this study utilized an inductive approach, on the basis of systematic synthesis and analysis of case studies on digital transformation from more than 20 scientific papers, to form a theoretical framework for digital transformation, and thereby proposing the appropriate strategies for firms and educational institutions to promote digital transformation in their organizations.

Keywords: Digitization; digital transformation; digital technology; strategies for digital transformation